Product Design Leader · Cisco

I design the systems
behind the experience.

I turn complex enterprise infrastructure into coherent products — aligning identity, security, administration, and AI around the people who depend on them.

Lu Wang
Newark, California
12+years in product design
0→1founding designer, Control Hub
8designers led and mentored
Millionsof enterprise users served

Selected work

Platform-scale design,
made human.

Two products that show how I move between product vision, systems thinking, and execution.

Cisco Unified IdentityEnterprise platform

One identity foundation across the Cisco portfolio.

I spearheaded the UX strategy for a company-wide initiative to unify user management across Cisco cloud products, including Meraki, ThousandEyes, Security, and Webex. The work brings fragmented identity lifecycles into one scalable, secure system.

RoleDesign strategy and cross-portfolio alignment
PartnersVP and director-level product and engineering
OutcomeMulti-year roadmap balancing now and North Star
Cisco products converging into a unified identity platform02
Cisco Unified Identity user management highlight
Designing for operational clarity

Complex identity data becomes actionable through progressive disclosure and contextual workflows.

Unified authentication

Cisco Unified Identity sign-in screenMotion design
Unified authentication at portfolio scale

One unified authentication experience across Cisco products creates a consistent, secure foundation that scales with the portfolio.

Selected materials shown at portfolio level. Deeper case-study walkthrough available in conversation.

How I lead

Clarity is a design deliverable.

My job is to create the conditions for good decisions — a shared vision, strong systems, honest critique, and enough trust for designers to do the best work of their careers.

01

Set the frame

Turn ambiguity into a clear problem, a meaningful customer outcome, and a path the team can own.

02

Design the system

Build reusable frameworks that resolve today's experience while making tomorrow's work faster.

03

Grow the people

Coach with context and candor. Match individual craft strengths to the moments where they matter most.

About

Based in the San Francisco Bay Area

Designer by craft.
Connector by nature.

I'm Lu, a product design leader who is most energized by hard, consequential platform problems — the kind that require zooming out to reshape a system, then zooming in to make every interaction earn its place.

At Cisco, I recruited and developed a team of eight designers across identity and security, licensing, AI integration, analytics, and design systems. Earlier in my career, I worked in UX research and visual design, experiences that still shape how I listen and how I make complexity visible.

MFAWeb Design & New Media · Academy of Art University
BAMass Communications · Henan University